admin 10 months ago

Best Courses For Seo

Courses for seo are the best way to learn what you need to know in order to boost your website’s ranking on search engines like Google.

Coursera

It's important that a course is up-to-date, providing information as practices change frequently and settling for less than this isn't going to benefit anyone.

Here are our expert-picked top SEO courses with strategies tailored specifically for digital marketers who want their sites optimized properly!

Duration: 4 Weeks

Cost: Free


pcmag                May 6, 2021 Rating: 4 ·0 ‎Review by Jill Duffy

learncourseonline       Nov 30, 2021 Rating: 4.5 ‎Review by Rebekah Pierce

upsklillwise            Nov 29, 2021 Rating: 4.7 · ‎Review by Catherine Cooke

consumeraffairs        Jan 29 2022 Rating: 3.9 · ‎218 votes

glassdoor             Jan 20, 2022 Rating: 4.1 · ‎263 votes

sitejabber                       Rating: 2.3 · ‎58 reviews



Coursera's Search Engine Optimization Specialization from UC Davis is a highly rated course that takes beginners from novice to expert. The in-depth and free auditable class is perfect for those who want a taste of what the program has to offer before deciding on whether or not they want more.



PROS 


Partnered Universities & Organizations

Affordable Courses & Degrees

Free Courses

Learn Offline

Quality Of Courses

In-depth SEO education through a university-affiliated course series

A skill-oriented course that commonly leads to new careers and pay increases

Audit the course for free with full access to the course materials


Cons

There are too many different pricing subscriptions from which it can be difficult to figure out the exact price. It seems unclear and confusing for some users in this situation.


Some courses may require previous knowledge due to the nature of their subject. This can be on the beginner-unfriendly side, though it is not always true.

Takes five months to complete at seven hours per week

Fee or subscription required for a certificate




Coursera’s Search Engine Optimization Specialization is a course of four courses. The Introduction to SEO starts you off, then comes the fundamentals on how to think about search engines and what they are looking for in sites; optimizing your website with content and social networking tricks; an advanced course in online marketing that explores link building, content optimization, targeted keyword placement and more.

The complete experience requires these 4 individual courses which can be audited free or paid separately if you want a certificate of completion at the end of it all!


Semrush Academy

BEST FREE OPTION

Duration: Variable

Cost: Free


indeed              Oct 30, 2020        Rating: 4.7 · ‎3 votes



What are the reasons why Semrush Academy has been chosen? One of them is that they offer many courses on various SEO topics and they are run by one of the top names in the industry.



PROS 


SEO and other digital marketing courses.

Flexible class hours

Helpful career services

Good teachers

Good career preparation

Students who take multi-lesson courses with progress tracking can see their achievements at a glance and set goals for themselves.

Run by a highly respected SEO company.



Cons


You must login to view this course.

Course promotes SEMRush software.

No practical exercises

The videos are a bit boring

Difficult to figure out the target group




If you work in SEO, you likely use Semrush or a competitor to track search positions for the keywords that matter most to your websites. You can learn how Semrush works and get more information about it in the free Academy course. On top of this, there are 20 different courses made up of multiple video lessons on various skills within SEO like content marketing and SEO fundamentals with Eric Enge - these take around an hour each. Some courses are longer and shorter depending on what skill is being covered, but they all provide lots of valuable insight into how SEMRush works from experts as well as many other helpful tools designed specifically for those who want to improve their own knowledge further.


MOZ

Duration: 7 Chapters

Cost: Free


goodreads.com                    Rating: 3.7 · ‎62 votes


We like Beginner's Guide to SEO because it is a free course and comes from one of the most recognized brands in SEO.


PROS


Free online course made just for beginners

Compact enough to complete in a single sitting

Provided by a major name in SEO education



CONS


It heavily promotes subscriptions to Moz Pro.

Nearly all course content is text.




Moz is a well-known name in the SEO industry and offers many different resources to help people learn about it. With their Beginner's Guide, you can quickly get up to speed on basic SEO strategies through text and images that are easy for everyone to understand. You won't end up an expert after finishing, but you'll have enough knowledge of search engine optimization to be able take part in conversations with other users about generating search traffic for your website. If what you learned from this course appeals, there are plenty more free tutorials available at Moz which will further expand your skillset so that you may continue learning as much as possible!


HubSpot Academy

g2.com              Rating: 4.7 · ‎408 reviews

trustradius.com      Rating: 8.9/10 · ‎24 votes

indeed              Rating: 4.7 · ‎211 votes


HubSpot Academy is free and based on actual experiences with SEO. We recommend it to those looking for a course that will teach them how to build a blog that ranks #1 on Google, as well as other topics in the world of digital marketing.


PROS


Helps in creating better customer personas & blueprints


Helps in creating & executing Marketing Calendar


Useful to understand & use CRM tool effectively


Very helpful to create touchpoints for business prospects & customers


Cons


The course may contain beginner-level content for experienced digital marketers.


To access free content, you will need to log in.


CRM Can be more effective.


Certifications are lengthy, and sometimes people don't have the time to complete them all. You can get through a certification course in less time if you choose to do so for work-related purposes.




The SEO Training Course on HubSpot Academy is a good choice for digital marketers looking for a quick and concise course in keyword research, link building, or other content marketing strategies. This course has three main lessons that take about an hour to complete in total. You’ll watch 15 videos and take two quizzes along the way.


Digital marketers will find value learning tactics for link building or creating top-ranked blog posts and pages, both of which are important to any content marketing strategy


Within the search engine optimization category on HubSpot Academy there are more than a dozen courses that can help you cherry-pick specific skills if you so desire, this makes it easy to learn everything you need quickly.

For system-based organizations, HubSpot is a great tool.


However, it may not be as effective for fast-paced organizations that have to do more moment marketing and create opportunities in the latent market to penetrate faster in the dynamic world. For individual's own learnings and clarity about business concepts or marketing tools, HubSpot Academy works wonders.


Blueprint’s Platinum Training

Duration: 12 Weeks

Cost: $19,999


courseinvestigator.co Sep 21, 2019  Rating: 4.9 · ‎Review by Course Investigator

facebook                         Rating: 4.5 · ‎75 votes


The Blueprint Training includes a plethora of knowledge and guidance on building your own SEO agency or content marketing business.


PROS


Extremely detailed

Tons of templates & workflows

Taught by an SEO agency owner

Hands-on course with videos

Free options let you try before you buy

Access a network of staff and other students


CONS


Expensive price tag

Focused on building an SEO business




For those who are up for the financial investment, The Blueprint Training is an SEO course that gives you skills in marketing and website optimization. Whether looking to impress your employer or build a business from scratch, this course could be a good choice. The main class costs $6999 and then there's the Platinum version which costs $19999 - it includes one-on-one coaching sessions


with Ryan Stewart along with video lessons, templates and other SEO resources to use in your work as well as building a pipeline of clients demanding you're services. If you're scared off by the price tag but still want more information on what exactly "The Blueprint" has to offer then signup for their free demo call or try out one of their two free courses first.


Yoast’s Online SEO Training Course

Duration: Self-Paced

Cost: Free

indeed.com   Oct 11, 2020 Rating: 5 · ‎2 votes


This course is free of charge, has many useful details for bloggers and other websites, and comes from the developer of one of the most popular SEO tools on the web.


PROS

From the maker of the Yoast SEO WordPress plugin

Learn SEO best practices with insights tailored to bloggers

Premium version includes a premium subscription to the Yoast plugin

Flexible class hours

Good teachers

 Affordable

 Helpful career services,

Positive environment


CONS


Subscription required for premium access

Account required to access course content




If you use WordPress to run your blog or website, Yoast is a good place to learn about SEO for blogs and other WordPress sites. The course provides templates and references directly from the Yoast plugin - which means it's optimized around its own products. Once you're signed up with an account, you'll have everything that comes with a paid subscription of the plugin: access to every feature as well as search traffic!



Conclusion

If you are serious about learning search engine optimization, we recommend the Coursera Search Engine Optimization Specialization because it will take you from beginner to expert in a series of courses that can each be audited for free.
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