How video content can be helpful for improving SEO

Video content can be a game changer for search engine rankings. Read on to learn how videos help improve SEO.

Search Engine Optimisation (SEO) is a crucial part of the digital marketing strategy for most businesses. Higher organic traffic reduces the dependence on alternative marketing methods like paid advertisements.

There are various ways to boost the SEO rankings for a website. One of the best ways to optimize a website for search engine platforms like Google and Bing is to incorporate videos in the content. 

Contemporary search engine algorithms favor videos over other content mediums. This is because of the growing popularity of video as a communication medium.

Videos are highly interactive and have a higher engagement rate. In addition, a large number of people prefer watching videos to reading texts because of the convenience. Using a dynamic video editor to create excellent content will go a long way.

Read on to learn more about how video content can help improve SEO.

Does Video Help with SEO Rankings?

The short answer to this question is “Yes.” It does help to improve SEO rankings.

However, before we jump into how it does, let’s understand what search engine optimization entails.

Search engine optimization is a process that helps improve the visibility of a website or webpage on different search engine platforms. Search engines have various parameters for ranking websites whenever a user searches for a query. 

A website containing videos naturally becomes a more viable solution for the end user. It is because videos are highly informative and engaging. When more people visit websites containing quality videos, it will indicate to the search engine platforms that the information provided is good, and therefore, the rankings will improve.

The main objective of search engine platforms is to improve the user’s experience, and providing them with the best information helps to achieve the same.  

Improving SEO With Video Content

As discussed above, videos play a crucial role in improving SEO rankings. So, let’s take a deep dive into how videos help to improve SEO.

Video Integration Improves Ranking

The quality of content is the first and most important factor for ranking websites in top searches. Creating high-quality content can be a game changer for website rankings. Integrating videos on your web pages is a great way to deliver quality content.

The availability of videos on a website naturally indicates diversity in content. It will indicate to search engine platforms that your website has better information than similar sites.

It will also improve the click-through rate, resulting in higher traffic and better rankings on search engine platforms.

Quality Videos Translate Into Higher Traffic

Higher website traffic indicates search engine platforms that the website has relevant information for a given search query. It will help to improve the rankings further as more people visit the website.

Videos can be a great source of traffic. Since more websites are incorporating videos, it’s essential to focus on the quality of videos. Creating high-quality videos using an online professional video editor can be a game-changer for your website.

People are likelier to visit a website after watching videos on social media platforms. Therefore, regularly posting video content on relevant social channels will significantly boost your website traffic.

Increases the Time Spent on A Webpage

The bounce rate is an essential metric for search engine optimization. A higher bounce rate can negatively impact your SEO rankings. It measures the percentage of web visitors who leave the website quickly after visiting.

When the information offered on a web page is not relevant for the user for a specific query, it will result in a higher bounce rate. Including informative videos on a webpage can help reduce the bounce rate.

People often avoid reading texts. When they don’t find a video, they jump to another website.

Having videos on your website can reduce the bounce rate and make people spend more time. It will definitely improve your SEO.

Link Back to Videos

Backlinking is an essential factor for SEO rankings. A website with a high number of quality backlinks will most likely have a better ranking than a website with a smaller number of backlinks. Therefore, it is among the most crucial factors for search engine rankings.

Backlinks refer to a link back to the main website from a different web source. A website with a high number of backlinks means that the information provided is accurate and relevant.

Search engine platforms find it easier to trust the information provided on a webpage with a high number of backlinks. Since many sources have linked back, the information offered must be authentic. It’s one of the measures used by search engine platforms to validate the information.

The end goal is to provide users with the most relevant and accurate result for a query.

Websites with videos get more backlinks from users across different web channels. It ultimately improves the SEO score.

Improves the Organic Marketing ROI

Over 62% of consumers watch a product video before they make a purchase. You will also be surprised to learn that over 55% of customers use videos to make a purchase decision. Therefore, integrating videos for selling products/services online is a must.

Creating quality videos using an online video editor will boost website traffic and marketing ROI. Higher traffic will translate into higher sales, even at the same conversion rate.

For example, let’s assume the conversion rate for an eCommerce website is 5%, so five will become customers for every 100 website visitors. Now let’s assume that videos have increased the traffic from 100 to 200. The total customer base will now be ten instead of 5.

Videos also help to improve the conversion rate; therefore, it’s an added advantage. 

Best Practices for Video SEO

Videos are undoubtedly great for search engine optimization. However, simply using videos on the webpage doesn’t guarantee success. Since more people are leveraging videos to improve rankings, the competition has increased.

However, following the best practices for video SEO can help you stand out from the crowd. Here are some crucial things to keep in mind.

Make Videos Public

The first and most important thing to keep in mind for video SEO is to make it publicly available.

If videos are not publicly available, they won’t be discovered by search engine platforms like Google. If it can’t be found, it won’t improve the rankings.

Also, it should be easily visible on the webpage.

Use Quality Thumbnails

Another critical thing to be mindful of while using videos on a webpage is thumbnails. It’s crucial to use high-quality thumbnails for videos. 

One can easily create it using a video editor.

Submit the Video Sitemap

Sitemaps are crucial for search engine platforms. It helps to ease the discovery of content. Therefore, it’s vital to submit the video sitemap to Google.

A video site map also contains information (metadata tags) to help search engines understand the context of videos.

Final Words

Adding videos to a webpage can significantly impact its search engine rankings. However, creating quality videos is crucial to make the most of video marketing. Now that you understand the importance of SEO, follow the best practices discussed above and develop an effective video strategy for your business!