What Does SERP Stand For?

SERP stands for Search Engine Results Page , which is the page that lists the results of a Google search. In the past, search results for a given query used to include blue links to just ten pages.

Now, however, those same results might include universal search features designed to answer the user's query in the most appropriate way possible.

 

What Does a SERP Mean for SEO?

A SERP is the page someone sees when they do a search on Google. A SERP is an important tool for marketing agencies, because it will show what company shows up when someone does a search for that particular keyword. The higher you rank, the more likely you are to get a sale.

 

Researching how to increase SERP rankings has become increasingly important as companies need to know how to rank higher in order to generate more sales.

 

There are many different SEO tactics, but one of the most widely used methods is link building. Link building refers to acquiring links from other sources or websites that have good reputations and trustworthiness.

 

You can try this by researching who has linked back to your website and reach out to those people with relevant content updates on your website.

 

Another way of ranking higher in SERPs is through keyword research where you find keywords related to your products or services that have low competition and high volume of searches. Once you've found these keywords, you can use them in your copywriting and create content around them.

 

Moz provides an in-depth breakdown of SERP features and explains the different types of results.

 

What are Featured Snippets?

Featured snippets are a new feature on Google that lets people search for key words and phrases and have them appear immediately below the search box.

These snippets are gathered by Google's algorithms and can be pulled from articles on the web as well as data generated by Google itself. Featured snippets work in real time, so they are constantly changing based on what people are looking for at any given time.

Google explains it perfectly as:

The summary is a snippet extracted programmatically from what a visitor sees on your web page. What’s different with a featured snippet is that it is enhanced to draw user attention on the results page. When we recognize that a query asks a question, we programmatically detect pages that answer the user’s question, and display a top result as a featured snippet in the search results.

 

Conclusion

SERP stands for search engine result page. Featured snippets are boxes of content that can be found at the top of the SERP, just below the results. These snippets are generally pulled from a website, and then displayed as a snippet in response to a search query.

Featured snippets are categorized into questions, people, and answers. In a nutshell, featured snippets are snippets of content that appear above the list of search results in response to a query.

If your brand does an excellent job at answering these questions in your content, you will have a better chance of ranking higher in search engines and having your content featured in a snippet. check out this article on how to find target audience