What is the Best SEO Strategy for a Medium-Sized Ecommerce Website?
If you're running a medium-sized ecommerce website, chances are you have the same question: "What's the best SEO strategy for my site?" You probably have some great ideas in mind, but before you jump in and start implementing them, it'll help to understand what these strategies can do. Here are some of the most popular SEO tactics that will boost your traffic.
Keyword research is the first step in any SEO strategy. To get started, you'll need to identify your target audience and then implement keyword research from here on out. Read more about how keyword research helps grow a website.
On-page SEO is the primary factor in how your website ranks on search engines. This means that your backlink strategy, content optimization, and keyword research should all focus on optimizing your site for search engines. These tasks typically require a lot of time, work, and skill in finding the right keywords to use and crafting quality content that will engage readers. The more time you put into these tasks, the better they will be for your traffic.
It's quite often that people forget about off-page SEO strategies. Off-page SEO strategies are less time-intensive than on-page strategies but have greater results over time. These strategies include things like link building through guest posting or blog commenting, social media marketing (SMM), paid advertising and organic search engine optimization (SEO). Off-page strategies don't need as much focus on keyword selection because they aren't focused so much on ranking websites in search engine rankings but rather creating brand awareness and getting followers.
There are many tools available to help you implement both types of techniques; our favorite is Yoast SEO plugin which includes both aspects of SEO as well as helpful tips from experts.
strategy - Outreach and Content Development
Off-page SEO is the process of generating organic search traffic from sources outside of your website. Organic traffic can come in many different forms, including social media shares, blog mentions and online directories. Search engine bots visit websites that are not on your website's domain to index relevant content and generate an organic search ranking for those pages.
The main goal of off-page SEO is to get your business in front of a larger audience through outreach and content development. To do this, you'll have to get creative with how you approach building relationships with influencers, bloggers and industry experts who might be interested in what you're selling or doing.
Social Media Marketing
Facebook, Twitter, and Pinterest are just a few of the social media platforms you can use to promote your brand. These platforms can be used in conjunction with search engine optimization (SEO) to increase site traffic. Not only can these networks provide direct user engagement, but they also offer other advantages like being able to track keyword usage and driving more traffic from organic search.
One of the most popular strategies for boosting traffic on your site is content marketing. Content marketing is a method of driving traffic to your website by creating and sharing valuable, relevant, and interesting content with your target audience. It's a tactic that has been around since the internet came into existence, but it's only recently gotten in the limelight thanks to its effectiveness.
You'll want to be sure that you're creating content that covers all aspects of your industry, service type, and product category so that you can maximize its potential.